Improving the WordPress SEO is a key element in any digital marketing strategy where the end product is to get more traffic to your website. In this article, we will reveal the importance of acquiring SEO services for a WordPress website and its advantages.
What Is SEO and Why Is It Important?
Search Engine Optimization (SEO) is a set of practices that are used by a website owner in order to get more traffic by ranking its website higher in the search engines. It is simply about making a website that has optimized code and perfect formatting that will make it super easy for the search engines to find the owner’s website.
When people are searching for a certain topic that you write about on your WordPress site, your SEO content will appear higher in the search results and with that more people will click on your website. The search engines are often the biggest source of traffic for the majority of websites, which is why using SEO services is very important.
Search engines such as Google, Yahoo, and Bing, use advanced algorithms in order to understand and rank featured pages in the right order in the search results. However, those advanced algorithms aren’t perfect as they still need some help in order to understand what the content is about.
If your website content isn’t optimized, then the search engines wouldn’t know how to rank it. With that, your website won’t appear on the search results pages when people are searching for the topics that you write about, which will make you miss out on a lot of traffic.
How Does WordPress SEO Works?
WordPress provides its users with many easy-to-use on-page SEO controls like title tags, image tags, custom page URLs, static page features, and blog page features. All of these elements are built into the WordPress platform and are working alongside all of the WordPress page builder tools and themes.
However, organizing the most technical SEO improvements in a WordPress website requires adding certain custom coding in order to core theme templates, which can be very tricky to do. Instead of that, most users are shifting towards WordPress SEO plugins to expand many features and simplify a lot of tasks within WordPress.
What Are WordPress SEO Services?
There are loads of WordPress SEO services, but the most commonly used are keyword research, content creation, competitor analysis, local SEO, content optimization, regular reporting, technical SEO audits, citation management, and website speed audits.
Many people are wondering why they would need SEO services from someone else when WordPress is so user-friendly. Well, the answer is pretty simple there wouldn’t exist an industry of SEO services for WordPress if there wasn’t a big demand.
Benefits of Using WordPress SEO Services
There are many benefits to using SEO services for your WordPress website, but the most obvious one is that you won’t have to do it yourself, as it requires specific knowledge and time to do that. If you aren’t familiar with all the tools that WordPress is offering, then you will waste a lot of your time on tedious tasks that certain people can do more efficiently.
WordPress makes web design much easier for its clients but if you don’t have the required web design experience, then things won’t be very easy. Just because WordPress is optimizing certain features for its clients, doesn’t mean that they are optimizing the right content that can satisfy Google’s algorithm.
Acquiring someone with professional web development experience, especially on WordPress, will provide you with a lot of benefits. The most benefits will be provided to your website if they have a good SEO experience.
One last thing that is important to note is that you should avoid any person or company that is assuring you that they will rank your WordPress site to the top of a Google search in just a week. You must understand that SEO is an ongoing process that requires time to develop.
Is Acquiring WordPress SEO Services Worth It?
Acquiring a company that offers SEO services to WordPress websites is always worth it, as it comes with major benefits, where the most important one is increasing your website traffic. One thing to remember when using SEO services is that SEO is a marathon, not a sprint.
The company that offers SEO services will help your website when Google updates their algorithm, when it is time to make a new website, or when certain practices evolve in your industry. All of these things will be offered to your WordPress website right on time to gain an advantage over your competitors.
Your acquired SEO company will come well prepared with highly knowledgeable SEO experts that will develop an awareness of your company, its goals, and its website. Ranking your website on the first page on the Google search results instead of on the second page could literally make the difference for your business, especially if you are operating locally.
Nowadays, it is unimaginable for a business to survive for a very long time without organic traffic. Ads are a great way to attract potential clients, as well as social media, but the people that you want to target in the first place are often in need to find you and not the other way around.
How Long Will It Take To See Results?
As we mentioned before, it takes time for the SEOs to show results. Sadly, it isn’t as instant as social media marketing, email, chains, or PPC ads, but it is more effective than all of them. Most marketers are now preferring the use of SEOs to PPC as it is a more valuable resource that comes with a lower cost.
SEO brings organic traffic onto your website that is more likely to become a client of yours by purchasing your products and services. The CTRs tend to be higher, but so do your overall ROI and conversion rates.
The timeframe for seeing results from an SEO depends on certain factors such as the sale strategy, how old is your website, and online behaviour.