WordPress Developer in Lake Zurich

Whether you are looking to hire a WordPress developer or maybe you just want to improve your knowledge as a recruiter at your company, being able to make good hires, means that you must know the details about the position you are recruiting for. WordPress is one of the most popular web platforms on the internet today, and it’s powering over 35% of all websites currently on the internet.

Almost all businesses use WordPress, especially the startups or small businesses that don’t have the budget to have a website built from the ground up. Still, some WordPress developers can do wonders with the platform, and make the website looks as professional as any other website. In this article, we’ll go over some key skills that set developers apart from each other in quality, rather than quantity.

Must have WordPress Skills

Of course, basic knowledge of the platform is a must. Knowing how to find your way around the admin panel, how to troubleshoot the most common problems in WordPress, what plugins are and how to install them etc. Now we’ll go into more detail about some of the more technical aspects you need to know to be a better WordPress developer.

HTML

HTML stands for Hypertext Markup Language, and it’s the backbone of any website. It’s used to define the overall structure of the website and it’s not exactly a programming language. It’s a markup language that is used to define the different elements on the website so the internet browser can discern them from one another.

Today there are a lot of ready-made websites and template builders that allow you to drag and drop objects on the website but knowing HTML will allow you to go up and beyond in terms of your value to the team and the company you work for.

CSS

CSS stands for Cascading Style Sheets and it’s what makes the visual side of the website appealing. You could have a plain website with only text displayed, but those times are over and gone. Knowing custom CSS will allow you to dabble in code and further customize the website, in a way a drag-and-drop builder couldn’t.

This is a skill that will set you apart from other developers and allow you to create stunning websites, which will make your clients drop their jaws. If you want to be a good developer, knowing CSS is a must.

JavaScript

If you want to build an interactive website with a lot of functions, JavaScript is the way to go. To implement JavaScript more efficiently it’s good to know HTML and CSS as well, as they lay the groundwork for how the website looks and feels. JavaScript is the icing on the cake, and it can add tons of functionality to the website.

JavaScript has exploded in popularity in recent years, and now there are dozens of great JavaScript libraries that allow you to add lots of dynamic elements to the website and make the website more interactive than ever.

PHP

PHP is the cornerstone of WordPress. WordPress was built using PHP, so it’s no wonder that it’s a must-have skill if you want to become a professional WordPress developer. Its aimed at web development to transform you into a power user. Even though it’s been falling out of the graces of the developers lately, it’s still crucial to know if you are serious about learning WordPress.

It enables you to connect different databases to the interface of WordPress which can make the website you are building much more powerful.

Learn The Platform

As we said, in the beginning, having at least a general familiarity with the WordPress platform is a must if you want to have to do anything with WordPress. Know how to install and set up a WordPress installation, how to troubleshoot the most common problems associated with WordPress and knowing which plugins to install and how.

Plugins can be a little tricky as they can cause some serious issues with WordPress so researching the plugins you install is something that you should seriously consider. Also knowing how to fix the most common problems related to plugins is a lifesaver in many situations.

SEO

Usually, SEO and WordPress development are completely different skillsets, but if you want to be competitive in the everchanging development market, knowing SEO is key. It stands for Search Engine Optimization, and it will allow you to optimize the website you are building so it shows up in search results more often, and higher in the results.

On-site website optimization is important, and a skill the modern WordPress developer should possess. Knowing how crawlers, metatags, keywords, and sitemaps work will help you optimize the WordPress website you’re building much better, and much more efficient.

Internet Security

We live in a turbulent world, one in which companies are almost always under a threat of an internet attack of some sort. Cybercrime is on the rise, and companies are investing millions of dollars in securing websites and protecting their companies from cyber-attacks. Being aware of the most prominent security risks on the web today and knowing how to protect the website against them is a must.

Research the most dangerous vulnerabilities of WordPress and learn how to protect the website from them. It may save you a lot of trouble down the road, and it will make your client or employer appreciate you much more.

Keeping Up With Changes

This is maybe the most important skill you can have in general. Always read on new things, learn about WordPress updates and what’s new and what has been improved. Be aware of the bugs that come with the new version so you can protect your website from them, and learn how to fix them.

Learn new technologies that will help you further develop the website, bringing extra value to your team, company or yourself. Learning stuff is mostly free nowadays, so you can find some tutorials and blogs to stay updated.

WordPress SEO Services

WordPress SEO Services

Improving the WordPress SEO is a key element in any digital marketing strategy where the end product is to get more traffic to your website. In this article, we will reveal the importance of acquiring SEO services for a WordPress website and its advantages.

What Is SEO and Why Is It Important?

Search Engine Optimization (SEO) is a set of practices that are used by a website owner in order to get more traffic by ranking its website higher in the search engines. It is simply about making a website that has optimized code and perfect formatting that will make it super easy for the search engines to find the owner’s website.

When people are searching for a certain topic that you write about on your WordPress site, your SEO content will appear higher in the search results and with that more people will click on your website. The search engines are often the biggest source of traffic for the majority of websites, which is why using SEO services is very important.

Search engines such as Google, Yahoo, and Bing, use advanced algorithms in order to understand and rank featured pages in the right order in the search results. However, those advanced algorithms aren’t perfect as they still need some help in order to understand what the content is about.

If your website content isn’t optimized, then the search engines wouldn’t know how to rank it. With that, your website won’t appear on the search results pages when people are searching for the topics that you write about, which will make you miss out on a lot of traffic.

How Does WordPress SEO Works?

WordPress provides its users with many easy-to-use on-page SEO controls like title tags, image tags, custom page URLs, static page features, and blog page features. All of these elements are built into the WordPress platform and are working alongside all of the WordPress page builder tools and themes.

However, organizing the most technical SEO improvements in a WordPress website requires adding certain custom coding in order to core theme templates, which can be very tricky to do. Instead of that, most users are shifting towards WordPress SEO plugins to expand many features and simplify a lot of tasks within WordPress.

What Are WordPress SEO Services?

There are loads of WordPress SEO services, but the most commonly used are keyword research, content creation, competitor analysis, local SEO, content optimization, regular reporting, technical SEO audits, citation management, and website speed audits.

Many people are wondering why they would need SEO services from someone else when WordPress is so user-friendly. Well, the answer is pretty simple there wouldn’t exist an industry of SEO services for WordPress if there wasn’t a big demand.

Benefits of Using WordPress SEO Services

There are many benefits to using SEO services for your WordPress website, but the most obvious one is that you won’t have to do it yourself, as it requires specific knowledge and time to do that. If you aren’t familiar with all the tools that WordPress is offering, then you will waste a lot of your time on tedious tasks that certain people can do more efficiently.

WordPress makes web design much easier for its clients but if you don’t have the required web design experience, then things won’t be very easy. Just because WordPress is optimizing certain features for its clients, doesn’t mean that they are optimizing the right content that can satisfy Google’s algorithm.

Acquiring someone with professional web development experience, especially on WordPress, will provide you with a lot of benefits. The most benefits will be provided to your website if they have a good SEO experience.

One last thing that is important to note is that you should avoid any person or company that is assuring you that they will rank your WordPress site to the top of a Google search in just a week. You must understand that SEO is an ongoing process that requires time to develop.

Is Acquiring WordPress SEO Services Worth It?

Acquiring a company that offers SEO services to WordPress websites is always worth it, as it comes with major benefits, where the most important one is increasing your website traffic. One thing to remember when using SEO services is that SEO is a marathon, not a sprint.

The company that offers SEO services will help your website when Google updates their algorithm, when it is time to make a new website, or when certain practices evolve in your industry. All of these things will be offered to your WordPress website right on time to gain an advantage over your competitors.

Your acquired SEO company will come well prepared with highly knowledgeable SEO experts that will develop an awareness of your company, its goals, and its website. Ranking your website on the first page on the Google search results instead of on the second page could literally make the difference for your business, especially if you are operating locally.

Nowadays, it is unimaginable for a business to survive for a very long time without organic traffic. Ads are a great way to attract potential clients, as well as social media, but the people that you want to target in the first place are often in need to find you and not the other way around.

How Long Will It Take To See Results?

As we mentioned before, it takes time for the SEOs to show results. Sadly, it isn’t as instant as social media marketing, email, chains, or PPC ads, but it is more effective than all of them. Most marketers are now preferring the use of SEOs to PPC as it is a more valuable resource that comes with a lower cost.

SEO brings organic traffic onto your website that is more likely to become a client of yours by purchasing your products and services. The CTRs tend to be higher, but so do your overall ROI and conversion rates.

The timeframe for seeing results from an SEO depends on certain factors such as the sale strategy, how old is your website, and online behaviour.

WordPress theme popularity

WordPress theme popularity

WordPress themes help you change and develop your website’s design and layout. You can customize your website by changing and improving the color, layout, typography, and other elements to make it unique to match your style or the industry.

From personal blogs, major corporations, and websites, WordPress powers several of them because it has unique features. It is also free to download and install, making it common to many companies and individuals. Thats why we have made a WordPress Theme for Affiliates.

The following are some reasons for WordPress theme popularity:

It is user friendly

You can download and install WordPress in a few minutes, making it easy for anyone, even those who are not tech-savvy. The many themes and the easy access to the files in WordPress make it user-friendly so that even beginners can use it without difficulty. After installing WordPress for free, you can easily manage the admin dashboard because it has all the features you may need to customize your website or blog.

It Is Flexible And Adaptable

With WordPress, you can run simple to complex sites because it is flexible, and you can make changes to conform to what the company needs from the website. The theme is also easy to run, and you can use it with any website or blog of your choice. The simple design makes it ideal for individuals, major corporations, small businesses, personal blogs, and many more. Anything that the company requires can be adapted using WordPress, and you can change the themes easily according to the company’s needs. You can start creating content right away and post anything you want once you complete the customization.

It Offers Multiple Choices

If you need to fine-tune the appearance and functions of a new site, WordPress has an extensive array of options that makes it easy for you to customize the site the way you would like. The themes are available instantly when you complete installation, and they continue to grow so that they can adapt to any site’s needs. You can also purchase any other themes you need for your site through third-party designers globally.

The Sites Using WordPress Rank High

When working on a site, you need to be sure that it ranks higher on search engines like Google and others. WordPress sites have a high rank because they are updated constantly, and the tools for optimizing content are varied.

Mobile responsiveness

Many users visit sites from their mobile phones, and you need to make your site mobile-friendly. WordPress makes it easy for you to customize your site so that it is easy for mobile users to browse through its contents. Your site or blog will respond well even when a visitor is using a smartphone, tablet, and other gadgets, making it easy for them to access any information they need.

Apart from the many benefits you get from using WordPress, you will also get support. It updates so that you have enough you need to customize your site, and the community also hosts camps that support the growth of their users.

 

 

Benefits of WordPress hosting

wordpress hosting

Running small and personal blogs or websites might be complex if you do not have the best software to help you. WordPress is easily one of the best websites when you need to manage content and systems. This is because it has unique features that will help you keep up with the available management systems today.

There are a few benefits why a person should choose WordPress as a platform to run and set up an affiliate marketing site:

It adapts to the changing needs.

WordPress is updated every time to adapt to any change according to the client’s needs. Therefore, it is used for small sites and personal blogs to major and corporate sites with bigger and busier websites. With this platform, you can have a podcast, host a social network, and many others that you may need to market your products and services effectively.

It is user friendly

You can install and start running a WordPress site in a few minutes, even without the help of a technician. This makes it easy for beginners, and it is also free, so you can easily use the features to your advantage without spending too much money on your site.

The sites have a higher ranking.

Most of the sites that use WordPress have a high ranking to use it for your site easily. When a person searches for any information on the net, WordPress sites will come up first because they rank higher. This makes it easy for you to optimize your sites for SEO.

multiple theme options

You need so many themes from a platform when you are dealing with a site or a blog. WordPress makes it easy for you to choose any theme you want so that it is easy for you to market the products or services you need. You can also change the theme anytime you feel like a change.

They offer support

With WordPress, you will get the support you need so that you can run your site smoothly. You will also get community support from other WordPress users and enthusiasts all over the world. It is also easy for you to use it because you will get help anytime you have a problem with your site.

They are mobile responsive.

Most people use their smartphones and tablets to go through anything they like on the internet. As an affiliate marketer, you need to ensure that your clients can get the products and any information they need from any gadget they have. Using WordPress will ensure that your clients can look through products and make purchases from anywhere they are. The themes and others are responsive to mobiles so that it is easy for your clients to buy and respond to any issues on the site.

WordPress is one of the best platforms you can use to create a site for your affiliate marketing needs. It is both flexible and practical, making it easy for you to run your site or blog and market any product or service you want quickly.

 

 

Affiliate Marketing – What it is, and how you can use it?

plugins affiliate SEO

You may have heard “affiliate marketing” before and not understood what it meant or even how you could get involved. We can help with what it is and apply it to your own working life. You too can have another stream of income to fit around your current position or job. This means you will not have to start a second job, but you can begin to improve and develop the business we know you’ve worked hard to build.

So, if you’re not already, it is time to jump into this lucrative stream.

What is it?

Affiliate marketing is the strategy that allows the owner of a product to increase their sales by allowing other people (this means you) to recommend their products to the same audience as the original owner. Every time someone clicks your link, you get money! When this is done correctly, this can go very quickly from a side-hustle to a thriving business, providing you with a second income stream.

Now you have an idea of what it is all about, let us take you through how it works in a little more depth.

How does it work?

To get involved with an affiliate program, you will need to take a few small steps before you can get into it.

  • You need to find a program that you really would want to join. We suggest an area that is very similar to your own and would be natural. It won’t make sense to promote baby products if you’re an artist.
  • Choose what you would like to promote. Once again, we think you should look for a product that feels natural to the area you are in already. That way, it doesn’t feel forced on the people you are recommending it to.
  • Get your code. Each code will be unique for each product you want to promote, so make sure you know which code is for which product.
  • Use your social media or blog to promote your unique code. This is the best way to spread the message as far as possible, your followers should be interested in the same thing you are promoting as well, so they are more likely to click.
  • Let the money roll in. Each click on the link will earn you a commission.

So, now we’ve broken it down, let us see how you can get involved.

Where can you find programs?

Many places offer Affiliate programs. Some use their Affiliate programs to find people, and others use an affiliate network. So, look at what your area is offering or how you can get involved with your chosen business. We shall include a list of top-quality platforms, so you can browse your niche and find the perfect place for you.

There are many others, of course, but we think these are the best.

Earning an extra stream of income through an affiliate marketing program can be an easy way of boosting your salary without the risk. The only thing you need to spend time.

How to Use SEO to boost engagement

Have you wanted to learn how to use SEO to boost your engagement? If yes, then you are 100% in the right place. We can teach you how to leverage the power of SEO to your advantage and boost your engagement naturally and powerfully. Let us get into it! You will be glad you read on.

Why should I be using it?

The majority of the traffic on the web comes from Google. Their organic result makes up almost 57% of all traffic online, and to tap into this is a powerful tool. Google and other search engines decide which page to push nearer the top via signals included in an article, blog, or any written web content. Using SEO increases these signals, so they rank a lot higher in the search results.

This increases the amount of traffic a page or website gets because you are far more likely to have people click on your link or page if they are more visible. The majority of people click the first few links in a search result, and we want this to be your site. It also benefits from giving consistent traffic to a website or blog as the number of searches on any given topic remains relatively stable from month to month. Without SEO, your website is likely to get lost amongst the hundreds of other sites. If you are an Affiliate marketer, this can lead to steady income because your unique code stays visible.

So how can you use SEO?

One easy way of incorporating SEO is to use an SEO plugin. There are many plugins, and you can do your research into which one works for you: but the plugin we love is Yoast SEO. It is one popular plugin available, and it is easy to manage, even without years of experience or technical background. Yoast helps you identify possible words for you to use and enables you to avoid repeating yourself. The best part? You can download Yoast for free right now! They also have their premium version that gives you extra benefits. It is worth a look.

As well as a plugin, there are other things you can do to ensure you are as discoverable as possible. One primary way you can optimise your site is by using specific words within your writing. With a little bit of research, you can find out what your desired audience is searching, and include them in your next piece of work, in a natural way, of course. You can also check your chosen keywords to see how much traffic they are producing; that way, you can find which is most valuable. If you’re not sure what to include, take a look at what your competitors are using and incorporate them into your work; make sure though you aren’t copying their work. Just the keywords and see how you can use them.

We think that using SEO is a must when writing an article online. When it is done correctly, it can boost your engagement and traffic in a way you just cannot beat. You will see the benefits!