Search engine optimization (SEO)

WordPress Developer in Lake Zurich

Whether you are looking to hire a WordPress developer or maybe you just want to improve your knowledge as a recruiter at your company, being able to make good hires means that you must know the details about the position you are recruiting for. WordPress is one of the most popular web platforms on the internet today, and it’s powering over 35% of all websites currently on the internet.

Almost all businesses use WordPress, especially the start-ups or small businesses that don’t have the budget to have a website built from the ground up. Still, some WordPress developers can do wonders with the platform, and make the website look as professional as any other website. In this article, we’ll go over some key skills that set developers apart from each other in quality, rather than quantity.

Must have WordPress Skills

Of course, basic knowledge of the platform is a must. Knowing how to find your way around the admin panel, how to troubleshoot the most common problems in WordPress, what plugins are and how to install them etc. Now we’ll go into more detail about some of the more technical aspects you need to know to be a better WordPress developer.

HTML

HTML stands for Hypertext Markup Language, and it’s the backbone of any website. It’s used to define the overall structure of the website and it’s not exactly a programming language. It’s a mark-up language that is used to define the different elements on the website so the internet browser can discern them from one another. 

Today there are a lot of ready-made websites and template builders that allow you to drag and drop objects on the website but knowing HTML will allow you to go up and beyond in terms of your value to the team and the company you work for.

Cascading Style Sheets (CSS)

CSS stands for Cascading Style Sheets and it’s what makes the visual side of the website appealing. You could have a plain website with only text displayed, but those times are over and gone. Knowing custom CSS will allow you to dabble in code and further customize the website, in a way a drag-and-drop builder couldn’t. 

This is a skill that will set you apart from other developers and allow you to create stunning websites, which will make your clients drop their jaws. If you want to be a good developer, knowing CSS is a must.

JavaScript

If you want to build an interactive website with a lot of functions, JavaScript is the way to go. To implement JavaScript more efficiently it’s good to know HTML and CSS as well, as they lay the groundwork for how the website looks and feels. JavaScript is the icing on the cake, and it can add tons of functionality to the website. 

JavaScript has exploded in popularity in recent years, and now there are dozens of great JavaScript libraries that allow you to add lots of dynamic elements to the website and make the website more interactive than ever.

Hypertext Preprocessor, PHP

PHP is the cornerstone of WordPress. WordPress was built using PHP, so it’s no wonder that it’s a must-have skill if you want to become a professional WordPress developer. Its aimed at web development to transform you into a power user. Even though it’s been falling out of the graces of the developers lately, it’s still crucial to know if you are serious about learning WordPress.

It enables you to connect different databases to the interface of WordPress which can make the website you are building much more powerful. 

Learn The Platform

As we said, in the beginning, having at least a general familiarity with the WordPress platform is a must if you want to have to do anything with WordPress. Know how to install and set up a WordPress installation, how to troubleshoot the most common problems associated with WordPress and knowing which plugins to install and how.

Plugins can be a little tricky as they can cause some serious issues with WordPress so researching the plugins you install is something that you should seriously consider. Also knowing how to fix the most common problems related to plugins is a lifesaver in many situations.

Search Engine Optimization (SEO)

Usually, SEO and WordPress development are completely different skillsets, but if you want to be competitive in the everchanging development market, knowing SEO is key. It stands for Search Engine Optimization, and it will allow you to optimize the website you are building so it shows up in search results more often, and higher in the results. 

On-site website optimization is important, and a skill the modern WordPress developer should possess. Knowing how crawlers, metatags, keywords, and sitemaps work will help you optimize the WordPress website you’re building much better, and much more efficient.

Internet Security

We live in a turbulent world, one in which companies are almost always under a threat of an internet attack of some sort. Cybercrime is on the rise, and companies are investing millions of dollars in securing websites and protecting their companies from cyber-attacks. Being aware of the most prominent security risks on the web today and knowing how to protect the website against them is a must. 

Research the most dangerous vulnerabilities of WordPress and learn how to protect the website from them. It may save you a lot of trouble down the road, and it will make your client or employer appreciate you much more.

Keeping Up With Changes

This is maybe the most important skill you can have in general. Always read on new things, learn about WordPress updates and what’s new and what has been improved. Be aware of the bugs that come with the new version so you can protect your website from them, and learn how to fix them.

Learn new technologies that will help you further develop the website, bringing extra value to your team, company or yourself. Learning stuff is mostly free nowadays, so you can find some tutorials and blogs to stay updated.

Primelis Search Engine Optimization Company

Marketing has reached a new high with the invention of new technologies, and search engines have also improved as a result. In recent years, digital marketing has become a very important tool for companies from all around the world, as it is a powerful way to generate leads.

If you know how to use online marketing tools, it can give your brand a great advantage and amazing visibility. Nowadays, one of the most used tools for digital marketing is the SEO tools, especially the ones provided by Primelis.

What Is SEO?

Search engine optimization (SEO) refers to technologies, strategies, and tactics that any person can use to increase the traffic to their website. These tools include creating, formatting, and editing content in such a way that the best search engines like Google, Yahoo, and Bing will understand and recognize it.

SEO includes factors like keywords, links, meta tags, and coding language, whereas the key objective is to put a website on the first page of Google’s search results for certain target keywords. There is also an option to optimize a website for the most popular social media platforms such as Twitter, Facebook, and LinkedIn.

These social media platforms have become very important for conducting business, as they are a good way to build relationships with their customers. Optimizing a business across multiple platforms, will reach out to more people and bring more targeted traffic onto the website.

Why Is SEO Important?

Now that you know what the term SEO means, it is time to reveal why it is important for every brand to incorporate it in its digital marketing. The first thing that you need to understand is that SEO has the strength to improve your website’s visibility, which will result in more traffic and opportunities to get more customers.

Using SEO as a digital marketing tool is a great way for relating with prospects, raise brand awareness, and establishing yourself as a trustworthy and knowledgeable expert in the industry. SEO can help every company to develop and prosper in many ways.

It offers the most frequent method for on-page optimization that includes, meta tags, title tags, keywords, page structure, headings, link development, and social media marketing. 

What is Primelis?

Primelis was formed back in 2009 as a small SEO company in Paris, France, by two entrepreneurs Philippe L. Khechen and Hillel Brodowicz. What was started as a small SEO company has become one of the most successful SEO and digital marketing companies in the world, just after 11 years in the business?

Primelis is a well-known and award-winning search and social advertising company that specializes in pay-per-click (PPC) and cost-per-click (CPC) online advertising strategies. It is also a Google Premier Partner that offers Analytics Consultations to all of its clients, helping them in tracking their ROI, as well as increasing sales.

What makes Primelis above its competitors is its commitment to providing every client with high-quality results at reasonable pricing. Primelis concentrates on deciphering the basic search algorithm and supplying its clients with a data-driven solution.

Primelis is undoubtedly one of the biggest and most popular companies in its field that features more than 70 highly knowledgeable experts on its team. Just two years ago, it managed to raise $14 million from Initiative & Finance and reached out to numerous nations from all around the world.

A combination of incredible technical skills and vast commercial knowledge that reflects the vision of the company is what makes Primelis so unique and above all other competitors in the field.

What SEO Services Does Primelis Offer?

Primelis provides SEO services to all businesses, regardless of their size and the industry that they are in. Its team of SEO experts knows how to get the client’s website to be at the top of search engines like Google, Bing, and Yahoo.

This SEO company also has a highly professional web developers team that can make any website mobile-friendly and responsive, which allows the company to obtain traffic even from mobile visitors. Every SEO campaign must use search engine optimization services, which can be grouped into:

  • On-Page Optimization
  • Off-Page Optimization
  • Technical SEO

They will give the standard SEO services that the clients expect to get, with an additional benefit of a data-driven approach. By utilizing data, these services can provide the client with a superior solution that delivers the required results. The entire package includes the following services:

  • Linkbuilding
  • Content Performance
  • App Store Optimisation (APO)
  • Search Engine Optimization (SEO) Audit
  • Search Engine Optimization (SEO) Support
  • Search Engine Optimization (SEO) Training

All of this means that the clients will have everything they need in one location. Primelis is devoted to assisting every client in defining their SEO strategy and optimizing all aspects of their website in order to meet their goals.

With this strategy, the odds for success are drastically increased, but it also requires certain additional features such as a user interface design and optimization. Primelis will also assist its clients with various strategies to improve the feel and look of their website.

Benefits of Primelis SEO Services

There are many benefits to choosing the SEO services from Primelis, but in this article, we will only reveal the top 3, which are the high-quality website traffic, the building of brand awareness, and the targeting of the right audience.

High-Quality Website Traffic

Quality traffic is a major benefit for every business, but in order to for the brand to appear in relevant search results, the owner must enhance their SEO. With a quality SEO, the company will attract more qualified traffic and more importantly, potential customers.

Building Brand Awareness

Brand recognition is very important for the company’s growth, as the audiences that are familiar with a brand will more likely choose it over other brands. Primelis can help its clients to raise awareness among their target audiences.

Targeting the Right Audience

With the SEO services from Primelis, the clients will only target those audiences who are looking for a certain product, which is one of the most cost-effective methods. The companies that are actively seeking potential customers receive a lot of traffic. Using SEO comes with a high return on investment and it is also very effective for targeting specific audiences.